In the digital world, customers adopt new solutions at an incredible pace. In fact, this is the underlying catalyst in driving their high expectations in a digitally influenced shopping experience.
Besides immediate brand engagement, shoppers expect a seamless, linear path to purchase from exploration and browsing through purchase and procurement — regardless of the sequence of channels used from start to finish. As customers change so do their business practices, now even business to business (B2B) companies are held to the same standard
B2B Companies are feeling the pressure as their existing platforms struggle to support these solutions. At Ogg we’re firm believers of ongoing support and an end-to-end platform, that’s why we’ve thrown our weight behind BigCommerce.